About Replicas
February 2026
A human behavior simulation platform. You create AI-generated populations grounded in real demographics and behavioral research, then run surveys, interviews, and expert panels against them. Thousands of responses in minutes. Every major LLM runs in parallel so you get genuine disagreement, not synthetic consensus. Brand Intelligence finds the real voices already talking about you online, turns them into replicas, and simulates how they would react to your next move.
Make every resource go where users actually want it. No more wishing, no more guessing. Test the reaction before you commit to the action.
In 2017, I built a Twitter sentiment analysis project as part of my undergrad minor in Nepal. That was the first time I saw how much you could learn from how people feel and react at scale. From there, I became heavily invested in how people think, why they think like that, and whether any of it could be simulated.
Over the years, I kept seeing the same thing. Teams pouring time and money into products no one asked for, campaigns that missed the mark, decisions made on gut feeling because real feedback always came too late or never came at all. I kept thinking there has to be a better way to know how people will react before you actually commit to anything. It sat right at the intersection of what I loved building and a problem that genuinely needed solving. That is what led to Replicas.