Run your ads, hooks, thumbnails, scripts, or concepts against hundreds of synthetic consumers. Know which version drives action before you post, publish, or commit budget to the wrong direction.
No credit card required. Results in under 5 minutes.
Headline B wins across all 4 dimensions. "No exceptions" adds confidence that "Finally" undercuts. 58% purchase intent vs 41%.
Three directions, two visuals, four headlines. Your team votes, instinct wins, and the brief goes out. Weeks and a significant budget later, you learn the audience disagreed. The algorithm scores your content in the first 30 minutes. There is no second chance.
A/B testing requires live traffic or a published piece. If you do not have either, you are paying to learn what does not work. Idea Testing works before a single impression has run.
Internal creative review is taste. The only opinion that actually predicts conversion is your audience's. The people around you are invested in the work and cannot tell you it does not land.
Once you brief a direction, every subsequent decision builds on it. Getting the direction wrong at the start multiplies through the entire campaign or content calendar.
Paste a hook, headline, or caption. Describe a visual or thumbnail. Outline a video script or audio intro. TikTok hooks, YouTube thumbnails, Instagram captions, ad copy, product concepts — any format is supported.
Match replica groups to your actual target market. Set the platform (TikTok, YouTube, Instagram, Google, LinkedIn, and more) and the goal: engagement, clicks, brand awareness, or conversions. Platform context shapes every score.
Performance scores arrive in minutes: attention, brand recall, message clarity, emotional resonance, persuasion, and engagement intent. Each includes demographic breakdown and a clear winner recommendation.
Attention, brand recall, message clarity, emotional resonance, persuasion, and engagement intent. Each scored 0-100 with segment-level breakdown, so you can see which metric your idea wins on and which demographic it loses.
Submit two variants. Each replica evaluates both and picks a winner with a written explanation. You get the aggregate vote plus the reasoning, so you know not just which won, but why it won and what to do next.
Lists every psychological trigger your idea is activating: scarcity, social proof, loss aversion, authority, anchoring. Knowing which levers you are pulling, and which you meant to pull, is how intentional creative gets built.
Text, image, video, and audio across every major platform. TikTok hooks, YouTube thumbnails, Instagram captions, Google ad copy, LinkedIn posts, podcast scripts. If your audience encounters it, test it first.
Any team that turns creative decisions into spend, content, or products and needs to get the direction right before committing.
Test five headline variants before briefing copy. Hand the copywriter the winning direction backed by audience data, not a brief based on a hunch that gets revised four times in review.
Test the hook, thumbnail, and caption before you post. Which opening line stops the scroll on TikTok? Which YouTube thumbnail drives the click? Which Instagram caption gets the save? Test variants against your actual target audience before the algorithm locks in your reach.
Validate concepts before the production shoot. Know which direction the audience responds to before committing production cost to the wrong one.
The client says 'we are not sure about direction B.' You bring audience data showing which direction wins and why. The creative debate ends the moment the evidence enters the room.
Your replicas work across every mode. Switch perspectives in one click.